ABOUT THE BRAND
The brand was founded in Russia in December 2017
as a hobby by two friends who are not indifferent
to the topic of sneakers. But the hobby quickly turned
into a professional independent project.
Today, YEA2098 is a dynamically developing
brand based on the commitment to
our philosophy, authentic fresh design
corresponding to the latest trends, high
quality and attention to detail.
as a hobby by two friends who are not indifferent
to the topic of sneakers. But the hobby quickly turned
into a professional independent project.
Today, YEA2098 is a dynamically developing
brand based on the commitment to
our philosophy, authentic fresh design
corresponding to the latest trends, high
quality and attention to detail.
The brand was founded in Russia in December 2017
as a hobby by two friends who are not indifferent
to the topic of sneakers. But the hobby quickly turned
into a professional independent project.
Today, YEA2098 is a dynamically developing
brand based on the commitment to
our philosophy, authentic fresh design
corresponding to the latest trends, high
quality and attention to detail.
as a hobby by two friends who are not indifferent
to the topic of sneakers. But the hobby quickly turned
into a professional independent project.
Today, YEA2098 is a dynamically developing
brand based on the commitment to
our philosophy, authentic fresh design
corresponding to the latest trends, high
quality and attention to detail.
WHY YEA2098
The basis of the brand's philosophy is thinking about the meaning of things, fashion and personality in the future, in the world of 2098. Branded things in social terms will no longer be the same as we know them today. They will be of high quality, aesthetic, utilitarian and relevant beyond time. Just such things, YEA2098 does. Fast fashion will be replaced by an informed choice. This is how the problem of excessive consumption and production will be solved in fashion. YEA2098 is a brand that tells not about what is happening today, but about what will happen tomorrow, so the hero of YEA2098 is ahead of his time.
When creating a new model, we also try to find an image
or an event in Russian history that we are proud of
and that can inspire us to create the shape or
content of a new sole or the entire sneaker!
We were inspired to create the T34 sole by the Russian T34
tank-fast, light and maneuverable , at that time
it was an amazing achievement for the Russian industry.
It can still be seen in many
video games and on pedestals on the streets of cities!
The LUNARUS sole is the history of Russian
space exploration, it is the flight of Gagarin – the first man in space,
the Russian history of space exploration is an amazing
story that it is always not easy to be the first , everyone looks
at the leader and expects better results from him every time!
The ICECRUST K1 sole is the story of the Russian north,
eternal ice, when a beautiful flower is in a frozen piece
ice is very beautiful in its immobility, this means
that even if your heart is frozen and frozen, then
love and bright feelings are still beating in it, which can
melt any ice.
or an event in Russian history that we are proud of
and that can inspire us to create the shape or
content of a new sole or the entire sneaker!
We were inspired to create the T34 sole by the Russian T34
tank-fast, light and maneuverable , at that time
it was an amazing achievement for the Russian industry.
It can still be seen in many
video games and on pedestals on the streets of cities!
The LUNARUS sole is the history of Russian
space exploration, it is the flight of Gagarin – the first man in space,
the Russian history of space exploration is an amazing
story that it is always not easy to be the first , everyone looks
at the leader and expects better results from him every time!
The ICECRUST K1 sole is the story of the Russian north,
eternal ice, when a beautiful flower is in a frozen piece
ice is very beautiful in its immobility, this means
that even if your heart is frozen and frozen, then
love and bright feelings are still beating in it, which can
melt any ice.
HOW DO WE DO THIS?
We design models and design shoes ourselves, studying fashion trends and trends, using the experience of our consultants.
In the production of our shoe models, we use only natural leather, unless the model involves the use of fabric and other modern and technological materials!
Technologists with extensive production experience and traditions in creating various models of shoes, share their secrets with us and help in the implementation of our developments.
We also do not forget about vegans and make models of shoes in the "vegan"version
In the production of our shoe models, we use only natural leather, unless the model involves the use of fabric and other modern and technological materials!
Technologists with extensive production experience and traditions in creating various models of shoes, share their secrets with us and help in the implementation of our developments.
We also do not forget about vegans and make models of shoes in the "vegan"version
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