The basis of the brand's philosophy is thinking about the meaning of things, fashion and personality in the future, in the world of 2098. Branded things in social terms will no longer be the same as we know them today.
They will be high-quality, aesthetic, utilitarian and relevant beyond time. Just such things, YEA2098 does. Fast fashion will be replaced by an informed choice. This is how the problem of excessive consumption and production will be solved in fashion.